Optimization and UX: Maximizing Value in Web Design
Table of Contents
Background
Session 2 presentation. Aaron Zoz(?) employee information architecture. Web analytics (strategy process and monetizing process) and optimization.
What is the monetary value for core workflow for an application.
UX optimization combined with ab testing.
Questions
Have you been optimized?
What is the role / intersection between prototyping and UX.
Presentation
How to marry optimization and UX
Look at the way that users move through the site.
IA as User and Business intersections.
How to see that a small change
Example is the Amazon cart with coupon code: 90% bail since bail due to external site search (from user surveys).
Structure
UR
Input
Strategies Goals Tasks/ Needs
Deliverable
Alignment of the user and business goals and the refactoring
IA
Usability studies Interviews Surveys
Deliverable: site maps, wireframes
IxD
Interaction design
Input: Information design, mood design (use clippings from other sites to define with users and the business want to see the site and represent the product).
Deliverable: storyboards, motion studies (interaction driven)
Design / Dev
Owner: Developers
Quality assurance to test for certain things that need to be defined.
RITE method testing. Allow the resources to be pulled in initially for the development and prototyping. Would require an extensive amount of initial planning.
Optimization
Owner: Analytics
Ownership
IA and other people in UX want to have full control through the development and the
Why is there a breakdown in the communication between the separate groups? Shouldn't there be a declaration of values.
IA and UX people feel like they have to stop being involved.
How to define what is the critical elements in the page that have been tested. Without using Agile how can one convey the high priority requirements for IxD and IA.
Inherency
The organization would require dedication of staff to the project.
People may not understand the process.