The Mobile Web: Trends and Strategies in a Fragmented Market
Table of Contents
- The Mobile Web
- The market is fragmented
- BoBo is key
- NFC not pushed in US
- iPod Touch is likely the killer platform
- By WWDC next year will have hybrid applications
- Content creators get so little money
- No good metrics on ad revenue since 2007
- Amazon Mobile Payments
- PayPal Mobile
- A mobile device not necessarily a phone
- iOS and Nokia are largest phone providers
- The Long Tail
- Making money isn't just from the app store
- Cannot port the products of S. Korea or Japan to western countries
- Enterprise prefers Blackberry over iOS
- Chrome web store
- Mistake: Supporting too many devices at once
- Mistake: Not treating as software
- Consistently popular app: Pocket God
- Facebook application
- Lunch
- State of the iOS Market
- Use rates in the US vs. Japan
- Lower income demographics will drive growth
- Mobile internet consumption rates skewed for iPhone
- 58m iTunes app store user: 34m iPhone and 24m iPod
- Apple users, not Android, drive app purchases and content consumption
- Facebook is the most popular app across all devices
- Android market share is growing rapidly
- Kids drive much of the market
- iPod touch is extremely popular with young people
- 46% of iPod Touch users under 17
- Massive application downloads for iPod correspond to school and holidays
- Android is increasing it's share mobile web consumption
- Android and iPhone app
- Only difference is wallpaper and ringtones
- People really like their iPhones
- Blackberry doesn't have a lot of loyalty
- Blackberry outlier app: ESPN
- Not much data on iPad usage
- iTouch users may transition to iPad
- Android tablet devices may growing
- Google may release a Chrome tablet in November
- Apps be only perphiperally related to business
- Buy products with phone from RFID + Visa, PayPal
- @PayPalx
- Focus development on iPhone since those are the power users
- QR Codes
- Form factor for phones with RFID
- comScore and adMob US
- Nielson is likely US
- Communities that Matter
- Mobile Future Forward
- NFC: Nokia will have RFID by later 2010
- Apple hires US expert on NFC
- PIN and Chip
- Sniffing RFID
- iAds (Kevin Stewart)
The Mobile Web
The only ubiquitous platform across all devices.
The market is fragmented
BoBo is key
NFC not pushed in US
security; lack of innovation by carriers?
iPod Touch is likely the killer platform
By WWDC next year will have hybrid applications
Content creators get so little money
No good metrics on ad revenue since 2007
Amazon Mobile Payments
PayPal Mobile
A mobile device not necessarily a phone
iOS and Nokia are largest phone providers
The Long Tail
Making money isn't just from the app store
Cannot port the products of S. Korea or Japan to western countries
Fishing games; how would this port over to the US.
Enterprise prefers Blackberry over iOS
Security is the stated concern.
Chrome web store
Mistake: Supporting too many devices at once
Mistake: Not treating as software
vs. the web; need to deal with porting
Need to consider road maps, porting , customer support, multipl languages
Consistently popular app: Pocket God
Facebook application
is the most popular.
State of the iOS Market
Use rates in the US vs. Japan
Lower income demographics will drive growth
Mobile internet consumption rates skewed for iPhone
58m iTunes app store user: 34m iPhone and 24m iPod
Apple users, not Android, drive app purchases and content consumption
Facebook is the most popular app across all devices
Android market share is growing rapidly
Kids drive much of the market
iPod touch is extremely popular with young people
46% of iPod Touch users under 17
Massive application downloads for iPod correspond to school and holidays
Android is increasing it's share mobile web consumption
Android and iPhone app
Only difference is wallpaper and ringtones
People really like their iPhones
Blackberry doesn't have a lot of loyalty
Blackberry outlier app: ESPN
Not much data on iPad usage
iTouch users may transition to iPad
Android tablet devices may growing
Google may release a Chrome tablet in November
Apps be only perphiperally related to business
REI weather conditions
PowerBar and snow conditions
Buy products with phone from RFID + Visa, PayPal
Focus development on iPhone since those are the power users
QR Codes
Form factor for phones with RFID
comScore and adMob US
Nielson is likely US
Communities that Matter
Mobile Future Forward
NFC: Nokia will have RFID by later 2010
Apple hires US expert on NFC
PIN and Chip
iAds (Kevin Stewart)
http://developer.apple.com/iad/
http://9elements.com/io/?p=458
AS2
Would be difficult to upgrade ad agencies to use the new iAd system.
There isn't a current workflow for ads that would have to work as HTML5 applications.